Speech by the Chairman of Tianma Hui Group on the 10th anniversary of its founding
All employees of Tianma Hui:
Since its establishment in 1999, we Tianma Hui people, in the spirit of "diligence, integrity, innovation, excellence, and win-win", have worked together to overcome all kinds of difficulties and obstacles, so that the "Tianma Hui Company" we rely on for survival has passed through a decade of peace. In this decade, we Tianma Hui people have paid a lot of efforts for its growth, It has made great contributions: to make it overcome many difficulties on the way of growth, cut through the thorns and thrive; Make it withstand the test of the international financial crisis; Make it grow from a weak seedling in the past to a big tree that can withstand all kinds of wind and cold.
"We Tianma Hui people collectively refer to the" Tianma Hui Spirit "as" continuously creating value for society and benefiting humanity to develop and improve ourselves, and achieving corporate brilliance through personal excellence to achieve a win-win state of contributing to society. ". The spirit of Tianma Hui originates from the society and returns to the society. The spirit of Tianma Hui will surely lead to the rapid and stable development of Tianma Hui. The spirit of Tianma Hui comes from the corporate culture of "diligence, honesty, innovation, excellence and win-win, both through diligence, honesty and innovation to achieve excellence, and to achieve win-win with excellence"; The spirit of Tianma Hui comes from the corporate mission of "being committed to becoming the manufacturer and best solution provider of LED and its application products that focus on the industry's excellence. Taking serving customers and repaying the society as its own responsibility, leading domestic LED products to mature and healthy development; promoting the continuous improvement of the industry's informatization application level and catching up with and surpassing the international level"; The spirit of Tianma Hui comes from the enterprise vision of "building an aircraft carrier for display products, establishing a global sales service platform, striving for first-class products and providing first-class services"; The spirit of Tianma Hui comes from the enterprise spirit of "being brave in innovation, enterprising, striving for excellence"; The spirit of Tianma Hui comes from the business philosophy of "keeping pace with the times, constantly innovating and benefiting the society"; The spirit of Tianma Hui comes from the management concept of "people-oriented, customer first, quality first, and technology leading"; The spirit of Tianma Hui also comes from the corporate creed of "honesty and trustworthiness, gratitude" and the core values of "continuous innovation, pursuit of win-win".
In the past ten years of development, under the leadership of the executive council with the general manager as the center, the company has always focused on the development, production and sales of LED terminal application products, namely, high-end LED display screens. Currently, due to the mature development period of domestic LED display screen technology, the technology of conventional LED display screen products is basically open, and the rapid growth of market demand, making China's medium and low-end LED display screens enter the stage of intensive and large-scale production. In order to adapt to this change in the market, our company has adjusted the production and sales model accordingly, from one-way sales to compound sales in the past, expanded and stabilized the market share by wholesale a large number of middle and low-grade LED displays, improved the profit margin of enterprise operation through the research and development and production of middle and high-end products, and made it the driving force of enterprise development. Through the effective application of multiple sales models, the company has not only weathered the economic crisis, but also complied with the needs of the market. The company's sales have already exceeded the 100 million yuan mark, an increase of 30 percentage points compared to the previous year. Every year, the company can exceed the annual tasks set by the company. This gratifying data is the result of the joint efforts of our comrades, It is the result of our Tianma Hui people's spirit of "being brave in innovation, enterprising, striving upward, working together and pursuing excellence"! As the chairman of the company, I would like to express my heartfelt thanks to you!!!
Comrades! According to the current domestic market situation of LED display screen, the competition between display screen sales companies has entered a white-hot stage. We are under great pressure and have a heavy burden. This is like a marathon race. To win the race and become the champion, we mainly rely on strength, strategy and perseverance, Through the following analysis of our company from these three aspects, we can draw the conclusion: the final victory belongs to our company Tianma Hui!
First of all, strength:
The strength of inter-company competition refers to the comprehensive strength of the company's hardware environment (such as assets and equipment), strength of the capital chain, product quality, reasonable allocation of human resources, technical strength and management ability. Our company's comprehensive strength is highly competitive in the same industry, mainly reflected in the following eight aspects:
First: The company has strong assets
Our company's hardware environment is currently in a leading position in the industry. We have built our own office and production environment of more than 30000 square meters, and can have more than ten automatic assembly lines to provide 24-hour uninterrupted service for the production of high-end LED displays. The company has more than two billion real assets and nearly one billion working capital. In addition, due to the advantages of our products, Huaqi Bank also agreed to provide us with strong financial assistance.
Second: Strong R&D capability
The production experience of nearly ten years tells us that product quality is a comprehensive factor, which includes the quality of selected raw materials, the progressiveness of product design, the accuracy of each link in the production and processing line, the safety of the transportation link, the rationality and accuracy of on-site installation, etc. In short, any factor of a product in its manufacturing chain will affect the final product quality, so, We know that paying attention to every detail of the manufacturing process is the key to ensure the quality of the final product. We also know how to ensure that there is no problem in every link of the manufacturing chain, which mainly depends on the production process control and other management work. For this reason, we have developed a series of management and control measures, developed a detailed quality control procedure for each set of products, and through continuous improvement in the past decade, Summarized a set of effective management methods suitable for our company. In short, ten years of experience in production and engineering quality management have ensured the quality of our products.
Third: Strong senior management team
Since its establishment 10 years ago, the company has adhered to the management concept of "people-oriented, customer-oriented, quality first, and technology leading", and trained a large number of senior, middle and low-level management cadres with certain experience through selection, training, temporary training, and other procedures. The number of managers accounts for about 15% of the total number of the company (currently about 300 people in the national offices). In order to improve the system and manage people by system, the company has established a standing council centered on the general manager, which is composed of the chairman, deputy chairman, secretary general, director and members. The company's relevant systems and major decisions are adopted by the council. The members above the board of directors are from the senior cadres of the company, and the members are composed of the leaders of the relevant departments and the staff representatives of the Sales Department, the Engineering Department, the Production Department, the Logistics Department, the Finance Department, the Planning Department, etc. Through the Human Resources Department and the Administration Department, the company has formulated detailed job responsibilities for each functional department and corresponding management cadres, and formulated effective quarterly and year-end performance assessment methods.
Fourth: Strong engineering installation and after-sales service team
In order to realize the corporate vision of "establishing a global sales service platform, striving for first-class products, and providing first-class services", the company established the Engineering Business Department, and set up the After-sales Service Department under the Engineering Business Department. The main responsibility of the Engineering Business Department is the installation and after-sales of engineering projects. The technical and management personnel of the Engineering Division are composed of the General Manager of the Engineering Division, the Technical Director of the Engineering Division, the Technical Manager of Engineering Steel Structures, the Manager of Major Engineering Projects, the Office Director of the Engineering Division, the Office Secretary of the Engineering Division, senior engineers, engineers, assistant engineers, and the Manager of the After Sales Service Department. Among them, engineers and assistant engineers are distributed in various offices across the country, with the number limited to 100. They are mainly responsible for project installation and after-sales services throughout the country. Our engineering and technical personnel are not afraid of hardship and fatigue, have the will of steel, excellent technology, extraordinary perseverance, and can overcome any difficulties and obstacles in the face of engineering installation.
Fifth: Strong front-line management team
The Production Department is the largest department of the company. The main task of the Production Department is to execute the production orders issued by the Commercial Department. The company plans to establish two production plants, distributed in Shenzhen and Beijing. The Shenzhen plant mainly focuses on LED midstream products, while the Beijing plant mainly focuses on LED terminal products. The organizational structure of each factory is: general manager, deputy general manager, office director and secretary, procurement department, production quality management department, logistics and transportation department, production workshop 1, production workshop 2, production workshop 3, production workshop 4, production workshop 5, etc. The number of people in each factory is planned to be controlled within 200. It is planned to set up factories in the locations of offices throughout the country, mainly for the assembly and aging of LED display screens.
Sixth: Strong marketing team
The company's sales department is led by the company's deputy general manager of sales, who is responsible for the general manager. It includes deputy general assistant sales, commercial director, marketing director, foreign sales director, domestic sales director, planning director, leasing director, general manager of domestic office (20), and general manager of foreign office, etc. Each director has several departments, and the total number of people in the company's sales department is controlled within 300, with each office controlled within 10 people.
Seventh: Strong technical development team
In order to meet the needs of the company's development, the company plans to establish a research institute to engage in software and hardware development. Utilize the nearly ten years of development experience and excellent development skills of our company's technical personnel to solve the current common problems of domestic LED terminal application products, make our company's LED terminal application product technology catch up with the international level, and strive for the company's LED terminal application products to maintain the leading position in the industry. The company plans to invest 20% of its annual revenue into product innovation and development. It plans to develop no less than 10 new products each year, so as to activate the shock fish in the market and keep the company's market developers always high interest and confidence.
Eighth: Pioneer of high-end products in the industry
The listing of high-end products of the company is always more than one year ahead of that of the same industry in China. At present, the indoor full-color PT1RGB and PT1RGB stereoscopic screens are still in the leading position in the world, the indoor and outdoor spherical screens are in the leading position in China, and the stability and display effect of other conventional mass-produced products are also in the leading position in the same industry. In the future, we will strive to maintain the leading position of the product technology in the past, make full use of our company's development advantages, and make breakthroughs in the application of LED in various industries, such as various special-shaped screens required by TV stations and stadiums, especially to overcome the technical problems of LED indoor lighting and outdoor nightscape lighting.
Enterprise strategy is also called enterprise competition strategy. Our company's strategy includes marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy and resource development strategy. The development of the above strategies should be aimed at realizing the enterprise vision of "building an aircraft carrier for display products, establishing a global sales service platform, striving for first-class products and providing first-class services".
In terms of sales, we should adopt a compound sales method, mobilize all forces that can be mobilized, activate the market by establishing the brand effect of Tianma Hui, and stimulate the user's desire to buy by improving the display effect of the product, that is, by the policy of "making a product, setting an example, opening a market", step by step, develop a market, control a market, gradually expand market share, and improve market share. Therefore, unqualified products cannot be delivered, and low-grade products of the same model required by users cannot be accepted. In addition, we should strengthen the market publicity, vigorously promote the LED brand products of Tianma Hui through all means, and improve the popularity of the brand products of Tianma Hui. We can only improve the speed of market expansion by combining the above two ways. Of course, it is not enough to improve the market share by following the above two aspects. We must establish service outlets around the country by regions, strengthen the training and management of the overall quality of installation and after-sales service personnel, establish a reasonable and effective performance evaluation system, fully mobilize everyone's enthusiasm, and truly achieve the goal of "providing first-class service". A company should establish a comprehensive strategic goal oriented towards the market. Brand strategy, financing strategy, technology development strategy, talent development strategy, and resource development strategy should all aim at market expansion. The combination of various strategies established thereby will become the company's development strategy. Brand strategy serves sales strategy, and technology development strategy serves brand strategy, The implementation of the financing strategy provides energy for the implementation of various strategies. The talent development strategy is a necessary condition for the implementation of various strategies. The ultimate purpose of the resource development strategy is to improve the comprehensive strength of enterprises and provide strong impetus for the expansion of the market. The reasonable formulation of the above strategies is the necessary condition to improve the combat effectiveness of the company. As long as we attach importance to and implement the implementation of the above strategies, our strength will be very strong, and Tianma Hui will become an ideal platform for everyone to rely on!
Perseverance is persistence, on the contrary, giving up. Persistence will succeed, giving up will fail, which is to clear the obstacles for competitors. We Tianma Hui people have no cowards, only heroes. In order to succeed, no one will give up. According to the current international and domestic market conditions, 2010 is the year of our company's grand plan and rapid development. Through the accumulation of energy in the past ten years, our company is now approaching the time of fission. As long as we work together, put our forces together, and are in the same direction, we will promote the arrival of this fission. We should know what is the power of fission, Those who do not understand it will understand it as an atomic bomb explosion. The current power of the atomic bomb explosion is irresistible. That is to say, when the conditions are ripe, Tianma Hui will have strong market competitiveness. The impact of Tianma Hui brand in the market is equal to the power of the atomic bomb explosion. No second product of the same LED brand dare to compete with Tianma Hui LED brand!
Comrades, because LED display products have the characteristics of energy saving, environmental protection and long life, LED application products are developing at a high speed like chain reaction, and the market demand for LED application products has risen sharply. According to relevant reports, the scale of China's LED industry alone this year has reached more than 100 billion, especially with the rapid development of energy-saving and environment-friendly LED lighting products, this data will increase exponentially in the future, it can be said that, Tomorrow's lighting will be the world of LED. I dare to say here that as long as we carry forward the spirit of Tianma Hui and grasp the key points of winning in the above three aspects, the final winner of this battle of stars must belong to Tianma Hui. Tomorrow's LED world will be the world of Tianma Hui people!